Project Overview
Heroica’s Success Story
Heroica is passionate about coffee. Their mission is to produce quality coffee in partnership with our local farmers and landowners, through respecting the natural landscapes. Their first farm was at Kalinga, growing Arabica coffee. In their first year, their first harvest was sold to Blue Bottle Coffee, a specialty coffee roaster and retailer in the USA focusing on single-origin beans.
Impact
We are committed to improving the ecological health of our plantation land and supporting our communities to achieve major and sustained improvements for their lives and future well-being.
coffee trees planted
native trees planted
families with jobs and improved economic conditions
above national average plus profit sharing of the coffee harvest for farmers
Our Next Venture
Kalinga, Philippines
Arabica Coffee
Subic Bay, Philippines
Liberica Coffee
Our Next Venture
Liberica Coffee
After the success of Kalinga and seeing the increasing challenges that coffee farmers face, Heroica aims to expand their footprint to safeguard the future of coffee farmers. They are expanding their operations with a new venture at Subic Bay that would become one of the largest coffee plantations in the Philippines.
The new plantation will focus on climate positive coffee, which will be more heat, drought and pest resistant. By embracing an agroforestry approach, Heroica Coffee aims to capture more carbon through soil, transforming it into a vital ingredient for crop growth.
Similar to Kalinga, Heroica plans to work with the local tribal community, supporting their goals to preserve their way of life and protect the rich natural habitat. In doing so, they safeguard the futures of coffee farmers while regenerating the land.
Our Joint Involvement
STTOKE gave us the World’s First Shatterproof Ceramic Cup as a sustainable way for coffee lovers to enjoy their daily brew. To support this new project, STTOKE will be contributing 1% of sales.
Arkadiah will measure the carbon sequestration potential and nature-positive outcomes for this new project. Heroica will use NatureOS, Arkadiah’s natural capital accounting system to quantify the ecological uplift, fast tracking their compliance with sustainable sourcing standards and generate carbon revenue.
Liberica Coffee
After the success of Kalinga and seeing the increasing challenges that coffee farmers face, Heroica aims to expand their footprint to safeguard the future of coffee farmers. They are expanding their operations with a new venture at Subic Bay that would become one of the largest coffee plantations in the Philippines.
The new plantation will focus on climate positive coffee, which will be more heat, drought and pest resistant. By embracing an agroforestry approach, Heroica Coffee aims to capture more carbon through soil, transforming it into a vital ingredient for crop growth.
Similar to Kalinga, Heroica plans to work with the local tribal community, supporting their goals to preserve their way of life and protect the rich natural habitat. In doing so, they safeguard the futures of coffee farmers while regenerating the land.
Our Joint Involvement
STTOKE gave us the World’s First Shatterproof Ceramic Cup as a sustainable way for coffee lovers to enjoy their daily brew. To support this new project, STTOKE will be contributing 1% of sales.
Arkadiah will measure the carbon sequestration potential and nature-positive outcomes for this new project. Heroica will use NatureOS, Arkadiah’s natural capital accounting system to quantify the ecological uplift, fast tracking their compliance with sustainable sourcing standards and generate carbon revenue.
The Issue
Coffee Farmer’s Uncertain Future
Smallholder coffee farmers are facing escalating pressures from climate crisis and supply chain inequity.
Environmental Toll
Deforestation and land degradation fueled by conventional farming practices
Mounting Risks
Yield decline for Arabica bean due to global adverse weather events
Income Inequity
Smallholders farmers produce 60%-80%* of the world’s coffee yet earn about 5% of total revenue**
*www.fairtrade.org.uk, www.fairtrade.net
**Revenue example is based on Colombian Coffee. Federico Miatton, Laura Amado 2020. Fairness, Transparency and Traceability in the Coffee Value Chain through Blockchain Innovation. 2020 International Conference on Technology and Entrepreneurship
The Solution
A Better Way To Farm
Introducing an almost forgotten but widely favoured Liberica coffee known locally as Kapeng Barako back into the coffee farmers of Philippines.
Liberica Coffee
Climate and pest resilient species sought after for its bold, smokey flavours
Agroforestry and Regenerative Farming
Intercrop with other cash crop and reforestation, with reduced chemicals usage
Farm-to-cup integrated economic model
Extended role in value chain beyond farming into processing, roasting and beyond
Heroica is passionate about growing great quality coffee, regenerating neglected land and improving livelihoods for local communities. They aim to revive the Philippine coffee supply industry to become a top global producer once again.
STTOKE redefines the coffee experience with groundbreaking creations that showcase our love for coffee. Our sustainable designs envelop coffee lovers in an immersive sensorial journey, allowing the rich flavours to imbue the senses with every sip.
