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Project Overview

Heroica’s Success Story

Heroica is passionate about coffee. Their mission is to produce quality coffee in partnership with our local farmers and landowners, through respecting the natural landscapes. Their first farm was at Kalinga, growing Arabica coffee. In their first year, their first harvest was sold to Blue Bottle Coffee, a specialty coffee roaster and retailer in the USA focusing on single-origin beans.

Impact

We seek to benefit ecosystems, the environment and economies in the following way:

PEOPLE

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50 families with jobs and improved economic conditions

1 coffee tree will provide income for 2-3 generations

PLANET

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60,000+ coffee trees planted
~1,000 native trees planted

PROSPERITY

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~20% above national average plus profit sharing of the coffee harvest for farmers

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families with jobs and improved economic conditions

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coffee trees planted

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native trees planted

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above national average plus profit sharing of the coffee harvest for farmers

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Our Next Venture

2023

Kalinga

Arabica Coffee

2024

Subic Bay, Philippines

Liberica Coffee

Subic Bay, Philippines

After the success of Kalinga and seeing the increasing challenges that coffee farmers face, Heroica aims to expand their footprint to safeguard the future of coffee farmers.

The new venture will cultivate liberica coffee on a larger area in Subic Bay, Philippines through agroforestry approach and simultaneously reforest an adjacent track of land.

Similar to Kalinga, Heroica plans to work with the local tribal community, supporting their goals to preserve their way of life and protect the rich natural habitat.

1% of all STTOKE Sales

STTOKE gave us the World’s First Shatterproof Ceramic Cup as a sustainable way for coffee lovers to enjoy their daily brew. To support this new project, STTOKE will be contributing 1% of sales.

Digital Measurement & Monitoring (dMRV)

Arkadiah will support digital measurement and monitoring services (dMRV), advisory and workflow support to align practices with nature-positive principles and enable carbon revenues.

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The Issue

Coffee Farmer’s Uncertain Future

Smallholder coffee farmers are facing escalating pressures from climate crisis and supply chain inequity.

Environmental Toll

Deforestation and land degradation fueled by conventional farming practices

Mounting Risks

Yield decline for Arabica bean due to global adverse weather events

Income Inequity

Smallholders farmers produce 60%-80%1 of the world’s coffee yet earn ~5% of total revenue2

The Solution

A Better Way To Farm

Introducing an almost forgotten but widely favoured Liberica coffee known locally as Kapeng Barako back into the coffee farmers of Philippines.

Liberica Coffee

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Climate resilient species sought after for its bold, smokey flavours

Agroforestry and Regenerative Farming

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Intercrop with other cash crop and reforestation, with reduced chemicals usage

Farm-to-cup integrated economic model

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Extended role in value chain beyond farming into processing, roasting and beyond

Environmental Toll

Deforestation and land degradation fueled by conventional farming practices

Mounting Risks

Yield decline for Arabica bean due to global adverse weather events

Income Inequity

Smallholders farmers produce 60%-80%1 of the world’s coffee yet earn ~5% of total revenue2

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Our Partners

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STTOKE redefines the coffee experience with groundbreaking creations that showcase our love for coffee. Our sustainable designs envelop coffee lovers in an immersive sensorial journey, allowing the rich flavours to imbue the senses with every sip.

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Heroica is passionate about growing great quality coffee, regenerating neglected land and improving livelihoods for local communities. They aim to revive the Philippine coffee supply industry to become a top global producer once again.

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✓ For agroforestry owners, develop carbon revenues and connect with investors

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