Team Spotlight: Peter Novak,
Head of Tech & Product
8 Questions with Peter Novak
Get to know him & interesting facts on NatureOS
2. You have built a career in tech start-ups such as e-commerce and logistics. What sparked your interest in nature technology?
When I grew up as a child in Stockholm, my parents were very progressive with recycling (also by Swedish standards). Since my high school days, I have been vegetarian due to my concerns for animals and nature.
Doing something scalable beyond just myself has always been a dream. While living in Myanmar (Burma) for 4 years, I saw the tragic impact of deforestation with my own eyes during my travels across the country. I remember feeling the urge to do something about it but just didn’t know exactly what.
I believe Arkadiah is the opportunity to make an impact that I have been looking for.
3. In simple terms, can you explain some unique features of NatureOS that are most valuable for project developers?
We see nature as the essential foundation that supports critical economic activities across the world. Through NatureOS, we aim to provide the accounting system to value nature and drive investments to steward this vital resource.
I will highlight a few unique features that helps us understand and value nature accurately:
⋅ Centralised mission control: We enable end-to-end management of the project lifecycle in one place, from baselining, analysis, planning to monitoring.
⋅ Highly customisable: No two projects are alike. NatureOS allows users to choose from a comprehensive range of datasets applicable for their specific project. Even our Carbon Calculator can be customised with inputs tailored to their projects and generate estimations instantly.
⋅ Anchored in ground truth: Ground truth is critical to ensuring accurate valuations of natural capital. Our AI algorithms combine satellite data with ground measurements to not only improve estimation accuracy but continually learn and adapt, providing increasingly precise valuations over time, enabling well-informed decisions.
4. How does Arkadiah use AI technology to support land restoration?
Obtaining accurate ground truth data from project areas is crucial but not always feasible or possible to cover the entire area. This is where our AI technology comes into play. We train NatureOS to combine different datasets, including the ground truth measurements, with satellite remote sensing data. By integrating these ground truth points, NatureOS can calibrate and increase the accuracy of the remote sensing data over larger project areas without needing to physically measure everything on-site.
This approach is particularly important in Southeast Asia, where biomes and ecosystems are heterogeneous, diverse, and far more complex than what remote sensing alone can capture accurately. Our AI model learns from and accounts for this complexity by training on the ground truth data we obtain across the region.
Through partnerships, we are continually expanding our proprietary database of training data. This allows our AI model to improve capabilities and accuracy over time, even for large areas with limited on-site data available.
As the first mover in gathering extensive regional ground truth data, we can provide best-in-class accuracy for project predictions and continuous monitoring through our AI-powered platform.





